White paper of the digitised event
The to dos (or not to dos) on the planner’s digitised event list
Digitisation is everywhere and its presence in the world of events is no longer a surprise. However while it’s seen as essential, it is still treated in the main as an additional block, a final touch to complete the picture or even the virtual version of an existing event. But it’s much more than that. At a time when it’s all about interactive and participative, digitisation is another dimension of the event. It could be considered the insurance which guarantees the success of your event, the involvement of the participants and the coherence of the content with their expectations.
As professionals, you know only too well that in the coming months, with only a few very rare exceptions, an event must be digitised … or it just won’t be an event! The purpose of this White Paper is therefore not only to convince you, but also assist you with your role as organiser. In three chronological acts – before, during, after – this Paper will provide you with advice, expert opinions and examples that can be applied directly to the digitisation of your event. No long discourse and lofty theories here, just common sense and shared experience.
BEFORE THE EVENT, PREPARE…
1. On the social networks - I am therefore I exist
2. Be connected
3. Who does what?
4. Make some noise…
DURING THE EVENT, TAKE A LIVE SEAT
1. Watch and monitor…
2. Act and interact …
AFTER THE EVENT, PROLONG THE PLEASURE
1. Spread the word!
2. And on to the next!
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