Kubota Europe celebrates launch of new generation of tractors at Disneyland® Paris.
A subsidiary of the global Kubota Corporation, Kubota Europe asked Disney Business Solutions to organise its event on 24, 25 and 26 September, 2014.
Number 1 in Europe for its mini-diggers, compact tractors and industrial diesel engines, Kubota Europe continues to expand, deciding to attack the farm tractor sector in May of 2014.
To mark the launch of this new generation of tractors manufactured in France and accompanying range of tools, the company chose to hold this Europe-focused event at Disneyland® Paris.
700 attendees got the first look at the new products in the plenary room at the Disney’s Hotel New York® convention centre, where the tractor was on show.
We provided support and accommodation for about a thousand people in all, and they also had access to the various catering services on offer over the 3-day event. The event was actually for a large number of journalists as well as Kubota employees, ensuring maximum coverage of this Europe-focused event.
Guests also enjoyed a wonderful gala evening at the Walt Disney Studios Park® - privatised for the event – at the end of each day working in the plenary room.
Mr Hervé Gérard-Biard, Director of the Kubota Europe Tractor Division, talks about an event greatly appreciated by all attendees.
The space, the responsiveness, the support from all of the Disneyland® Paris teams. Our network had a very positive feeling about the organization, responses to questions askedM. Hervé Gérard-Biard, Director of the Kubota Europe Tractor Division